The 4 Cornerstones of Breakthrough Advertising…
01
STORYTELLING
Storytelling that Positions Authority
Building authority in Facebook advertising isn’t about listing your credentials or making bold claims about results. It’s about sharing authentic transformation stories that prove you’ve walked the path your clients want to travel. Great storytelling positions you as the guide who’s already solved the exact problems your prospects face. Instead of saying “I help coaches get clients,” you share how you went from struggling with your own client acquisition to generating millions for others. Your story becomes the bridge that connects their current frustration to their desired future, establishing trust before they ever speak with you.
02
TARGETING
Targeting Psychology, Not Demographics
Most coaches target demographics – age, location, interests – but premium clients aren’t defined by who they are, they’re defined by how they think. Psychology-based targeting focuses on buyer behavior and commitment patterns rather than surface-level characteristics. We target people who have recently invested in high-ticket coaching, who engage with transformation-focused content, and who demonstrate buyer psychology in their online behavior. This approach attracts prospects who already think like premium clients rather than people you need to convince to value your services. The difference is night and day in conversation quality.
03
OFFERS
Offers that Repel Broke Prospects
The biggest mistake coaches make is leading with “free” – free strategy sessions, free trainings, free consultations. This trains prospects to expect everything at no cost and attracts people shopping for deals rather than solutions. Premium offers require psychological commitment upfront. Instead of “Free Strategy Session,” we offer “Business Breakthrough Assessment for Serious Entrepreneurs Only.” Instead of free training, we provide “Advanced Client Attraction Masterclass – $97 Value, Complimentary for Qualified Businesses.” When you require qualification or perceived investment, you naturally filter for people who are already thinking like buyers, not browsers.
04
RETARGETING
Retargeting Based on Commitment Level
Not all prospects are created equal, and your follow-up shouldn’t treat them that way. We create different retargeting paths based on engagement levels and demonstrated interest. High-commitment prospects who watch 75% of your content get invited to premium assessments. Medium-commitment prospects receive case studies and social proof. Low-commitment prospects get authority-building content to warm them up over time. This ensures you’re only putting your premium offers in front of people who’ve demonstrated serious interest, while nurturing others until they’re ready. It’s about matching your message intensity to their commitment level.